Starting your own business requires you to come up with creative solutions to overcome everyday challenges. In Cuba, especially, where resources are often limited, entrepreneurs rise to the occasion by creating innovative businesses the help address some of society’s challenges.
As the number of entrepreneurs in the program increase, they will be part of a new community that is thought to give back and support a new generation of aspiring entrepreneurs.
As state employment continues to be reduce on the island, a private sector will need to be prepared to absorb these layoffs and create news jobs for the population.
Empowering a new class of entrepreneurs will lead to the creation of a new and aspiring middle class in Cuba.
Starting their own business allows Cubans to provide for their own well-being and their families without having to depend on the state. Entrepreneurship encourages a new sense of empowerment of the individual.